K18 uses biomimetics for their one of a kind repairing formulas. Formulating the entire keratin genome to discover their biomimetic peptide that mimics the amino acid sequences found in healthy hair. Challenging traditional cosmetic chemistry (which is resource heavy) with radically simple innovation for true renewal of the hair strand. 

Research led by Professor Artur M. Cavaco-Paulo at the Center of Biological Engineering, University of Minho, and Solfarcos Technologies. 

Read more about the discovery of their K18PEPTIDE™ here.

Partnered with Plastic Bank.

Healthy hair begins with your scalp. New wash cleans, conditions, detangles, and repairs your hair and scalp. With just one step and no harmful detergents! Sulfate, paraben, detergent, phthalate, and cruelty free. They are also partnered with one of my favorite organizations, 1% for the planet. 

O&M’s product formulas replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as quality essential oils that deliver real benefits.


Organic and natural plant-powered science is the basis of every I-N product. They select ingredients that are proven to be biologically compatible with our skin, hair, and bodies. They source more than 225 plant-based active ingredients from around the world, and take great care in how they process them. Working with chemists with decades of experience to develop their formulas, 99% of their products are developed and produced right here in the United States. Using a packaging tool developed by leading environmental organization, BWE, which measures packaging material impact on human health, resources and ecosystems. This tool compares different materials, helping them to make the best choice based upon statistical and measurable data. From eco packaging to wind energy-powered production, they are dedicated to doing the best.

100% Plant-Derived Squalane hydrates your skin & hair while supporting its natural moisture barrier. Squalane is an exceptional hydrator found naturally in the skin, and this formula uses 100% plant-derived squalane from sugar cane for a non-comedogenic solution that enhances surface-level hydration in the skin, and deep hydration for hair.

It is used in hair to increase heat protection, add shine, and reduce breakage.1-2 little drops are all you need for instantly softer hair. You can use wet or dry.

Their story began with innovation, driven by insights from professional stylists and scientific testing. They focus on understanding diverse hair types to create effective solutions that enhance hair health and reduce mechanical damage. Stronger hair leads to healthier, shinier results, boosting Their customers' confidence.

As a brand committed to sustainability, they aim to reinvent hair care while minimizing their environmental impact. They’re actively reducing waste and their carbon footprint, and are transparent about their efforts, including recycling initiatives and the use of sustainable materials like the Plant Brush. While they continue to evolve, their goal is to make a positive difference for their customers and the planet.